Achille Castiglioni

Campaign Design / Milan, Italy 2016

Clients: Fondazione Achille Castiglioni
Collaboration: Domus Academy
Responsibility: Campaign and Visual Communication Strategy Design, Editorial Design

“ TALKING OBJECTS ” Into THE WORLD OF CASTIGLIONI.
Talking Objects - go out of the museum and tell the stories of their creation - by Castiglioni. The objects make you think like Achille Castiglioni. You can try to deconstruct, transform, combine, play and create new objects. The project aims to endorse Fondazione Achille Castiglioni, as well as to attract designers, sponsors and visitors.

Think Like Achille is a communication system between the Fondazione and the World in which the order could be reserved from inside-out to outside-in and vice versa.