Juice bar

Re-Branding Design / Milan, Italy 2017

Clients: Juicebar Company
Collaboration: The branding letters Design Studio
Responsibility: Re-Branding for pitching

FRESH AND GREEN
Time for changes and challenges! Juice Bar wants to rebrand itself to be fresher while maintaining the very concept of new drinks and healthy meals.

‘Fresh and Fun’ are keys to this new outlook.
This idea came from our observation in real marketplaces.
Once the products were consumed, the joyful reaction were expressed. We loved the reaction. So, we design an emoticon logo to keep this reaction at heart. Juice Bar’s newly graphic element is to make the brand more dynamic and customer-centric.