Alzheimers Organization

Brand Identity, Graphic, Editorial & Website Design
Milan, Italy 2016

Clients: Alzheimers Organization di Lombardia
Collaboration: Interblend Design
Responsibility: Brand Identity Design

The loss of memories is one of the most painful experiences for Alzheimer's patients and their relatives. The disease slowly begins to destroy memories, the body or the psyche, and worsens over time. Even now, with no medicine pills can cure this disease, but the best way to protect and treat the patients is to bond their memories relationship activities. Family bonding love is an important things. Repeat the same activities that they usually do with an Alzheimer everyday, talk the same topic, make an Alzheimer memories slowly taken back everything they always do. And from this BOND' there will be an inspiration core concept for the logo that all the elements are after an Alzhiemer details. The Alzheimer's Organisation has recognised the importance of the concept and wants to support all patients in Lombardy, Italy.